NAICS 4511 · Sub-Industry Deep-Dive · Retail Trade

Sporting Goods Stores — AI Adoption Analysis

Aggregate AI adoption statistics for companies in the Sporting Goods Stores sub-industry, computed from Meo Advisors' dataset of US-scored firms.

165 companies

57.7 avg score

37 states

126 cities

$27.0M median savings

3,000 median employees

AI Adoption Score Distribution · 165 companies scored

0

Grade A

80 – 100

2

Grade B

72 – 79

33

Grade C

64 – 71

130

Grade D

< 64

Scores reflect operational readiness for AI agent deployment across scheduling, intake, billing, and customer communication workflows.

Top Sporting Goods Stores companies by AI adoption score

#1american girlMiddleton, WisconsinB76/100 #2Christy SportsLakewood, ColoradoB75/100 #3Rocks n RopesAustin, TexasC71/100 #4BoombahYorkville, IllinoisC70/100 #5lacrosse.comhillsborough, North CarolinaC70/100 #6ReverbChicago, IllinoisC69/100 #7evoseattle, WashingtonC68/100 #8Country Ski & Sport in MAQuincy, MassachusettsC66/100 #9academy sports + outdoorskaty, TexasC65/100 #10amain sports & hobbieschico, CaliforniaC65/100 #11atlas skateboardingsan francisco, CaliforniaC65/100 #12backcountrypark city, UtahC65/100 #13bandai namco toys & collectibles america incirvine, CaliforniaC65/100 #14cabela'ssidney, NebraskaC65/100 #15callaway golfcarlsbad, CaliforniaC65/100 #16dick's sporting goodscoraopolis, PennsylvaniaC65/100 #17disney storeorlando, FloridaC65/100 #18eastbaykronenwetter, WisconsinC65/100 #19gamestopgrapevine, TexasC65/100 #20golfsmith internationalaustin, TexasC65/100 #21hibbettbirmingham, AlabamaC65/100 #22michaels storesirving, TexasC65/100 #23optamusicsanta clara, CaliforniaC65/100 #24reiseattle, WashingtonC65/100 #25road runner sportssan diego, CaliforniaC65/100 #26rogue fitnesscolumbus, OhioC65/100 #27sa companyboca raton, FloridaC65/100 #28soccer posteatontown, New JerseyC65/100 #29sweetwaterfort wayne, IndianaC65/100 #30the bunkerclermont, FloridaC65/100 #31the guitar center companywestlake village, CaliforniaC65/100 #32the one music groupsan jose, CaliforniaC65/100 #33tower recordsC65/100 #34toys\r\usparsippany, New JerseyC65/100 #35trail blazers, inc.portland, OregonC65/100 #362nd swing golfeden prairie, MinnesotaD62/100 #37american musical supplyoakland, New JerseyD62/100 #38build-a-bear workshopst. louis, MissouriD62/100 #39crown enterprises inckalispell, MontanaD62/100 #40moosejaw mountaineeringmadison heights, MichiganD62/100 #41mox boarding houseseattle, WashingtonD62/100 #42musician's friendwestlake village, CaliforniaD62/100 #43pga tour superstoreroswell, GeorgiaD62/100 #44pridesportsbrentwood, TennesseeD62/100 #45sports authorityenglewood, ColoradoD62/100 #46sportsman's guidesouth saint paul, MinnesotaD62/100 #47sports zone elitebeltsville, MarylandD62/100 #48squishableD62/100 #49sunnysportsnew york, New YorkD62/100 #50total hockeymaryland heights, MissouriD62/100 #51universal athleticD62/100 #522nd wind exercise equipmenteden prairie, MinnesotaD60/100 #53al's sporting goodslogan, UtahD60/100 #54barnes & noble education, inc.basking ridge, New JerseyD60/100 #55bsn sportsfarmers branch, TexasD60/100 #56certor sportsplainfield, IndianaD60/100 #57champs sportsbradenton, FloridaD60/100 #58eastman music companypomona, CaliforniaD60/100 #59fleet feetcarrboro, North CarolinaD60/100 #60gander outdoorslincolnshire, IllinoisD60/100 #61gazelle sportskalamazoo, MichiganD60/100 #62golf galaxycoraopolis, PennsylvaniaD60/100 #63hal leonardmilwaukee, WisconsinD60/100 #64inmotion entertainment group, llclas vegas, NevadaD60/100 #65just for feetbirmingham, AlabamaD60/100 #66kesslers team sportsrichmond, IndianaD60/100 #67landry's bicyclesnatick, MassachusettsD60/100 #68mc sportsgrand rapids, MichiganD60/100 #69midwayusacolumbia, MissouriD60/100 #70mike's bikesnovato, CaliforniaD60/100 #71mountain high outfittersbirmingham, AlabamaD60/100 #72music & artsfrederick, MarylandD60/100 #73nrs (national roper's supply)decatur, TexasD60/100 #74oc sportsbentonville, ArkansasD60/100 #75paragon sportsnew york, New YorkD60/100 #76power entertaintsanta clara, CaliforniaD60/100 #77rally houseoverland park, KansasD60/100 #78ron jon surf shopcocoa beach, FloridaD60/100 #79running specialty groupdenver, ColoradoD60/100 #80scheelsfargo, North DakotaD60/100 #81scheels all sports, inc.fargo, North DakotaD60/100 #82soccer.comhillsborough, North CarolinaD60/100 #83sportsman's warehousewest valley city, UtahD60/100 #84summit sports companiessylvan lake, MichiganD60/100 #85sv sportssouderton, PennsylvaniaD60/100 #86viking sewing galleryglendale, CaliforniaD60/100 #87west music companycoralville, IowaD60/100 #88american golf corporationel segundo, CaliforniaD58/100 #89big 5 sporting goodsel segundo, CaliforniaD58/100 #90eastern mountain sportsmeriden, ConnecticutD58/100 #91entertainment earthsimi valley, CaliforniaD58/100 #92erik's bike shop, inc.minneapolis, MinnesotaD58/100 #93event network, llcsan diego, CaliforniaD58/100 #94family leisureindianapolis, IndianaD58/100 #95field & stream shopscoraopolis, PennsylvaniaD58/100 #96fin feather fur outfittersashland, OhioD58/100 #97jeson enterprises, inc.camas, WashingtonD58/100 #98johnny mac's sporting goodsst. louis, MissouriD58/100 #99j.w. pepperexton, PennsylvaniaD58/100 #100lacrosse unlimitededgewood, New YorkD58/100

Sibling sub-industries under Retail Trade

Electronic Shopping and Mail-Order Houses

All Other Miscellaneous Store Retailers (except Tobacco Stores)

Gift, Novelty, and Souvenir Stores

Department Stores

Other Direct Selling Establishments

Used Merchandise Stores

Department Stores

All Other General Merchandise Stores

Sporting Goods Retailers

All Other General Merchandise Stores

Top cities for Sporting Goods Stores

8 companies · avg 52.8

birmingham, Alabama

5 companies · avg 57

seattle, Washington

3 companies · avg 65

hillsborough, North Carolina

3 companies · avg 62.7

coraopolis, Pennsylvania

3 companies · avg 61

Methodology

Scores are computed using Meo Advisors' proprietary AI adoption model evaluating public digital signals (job postings, tech stack, content, and product velocity). NAICS assignment is based on primary industry classification from the company's public filings and directory entries.

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