Head-to-head comparison
american directions research group vs iri
iri leads by 7 points on AI adoption score.
american directions research group
Stage: Early
Key opportunity: Leveraging generative AI to automate survey analysis and generate real-time, narrative-driven insights for clients, reducing turnaround time and increasing value.
Top use cases
- Automated Survey Coding — Use NLP to categorize open-ended responses, reducing manual coding time by 70% and enabling faster project delivery.
- Sentiment Analysis — Real-time sentiment tracking from survey data and social media to gauge public opinion shifts instantly.
- Predictive Analytics — Forecast market trends and consumer behavior using historical survey data and machine learning models.
iri
Stage: Mid
Key opportunity: Deploying AI-driven predictive analytics and generative AI to automate insight generation from disparate retail and consumer data, dramatically reducing time-to-insight for CPG clients.
Top use cases
- Automated Market Mix Modeling — AI models continuously analyze sales, pricing, and promotion data to optimize marketing spend allocation and predict ROI…
- Synthetic Data Generation — Generate synthetic consumer panels and store-level data to fill coverage gaps, enhance model training, and simulate mark…
- Natural Language Insight Summarization — Use LLMs to automatically scan earnings calls, social media, and news, summarizing key trends and sentiment for client c…
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