Area grades
A–F grades show what was measurable. Missing evidence stays “Not visible.”
Free instant CX audit · Website + live phone test
Free customer experience audit for your website and your phone line
See how easily customers can find and contact a business online, then send our AI mystery caller to find out what really happens when they call. Get grades, evidence and practical fixes. No email needed to start.
The instant website scan is 100% passive—it reads public pages and does not call the business, send a message, start a chat conversation or submit a form—and unlocks one free, opt-in live AI mystery call to test your phone line.
The live phone test · Only in the MEO audit
Your website earns the click. Your phone line wins the customer.
Most audits stop at the website. After your free scan, our AI mystery caller, Jason, can phone your published business number like a real prospective customer, then show you what that caller experienced.
- Who picks upA person, an AI receptionist or voicemail
- Phone-menu depthHow many prompts stand between a caller and help
- Hold timeHow long a new customer waits to reach someone
- Answer qualityWhether the caller’s question actually gets answered
Start my free audit →
Nothing is called until you authorize it after your website results.
AI mystery callSample call
Harbor Plumbing
- Dialed the published business number
- Automated greeting and phone menu
- Chose “service request” (1 menu step)
- A person answered
- Asked about a same-week water-heater visit
Why the phone line matters
Missed calls are the most expensive leak most businesses never see.
- 62%
of calls to small businesses were not answered by a person (voicemail or no answer at all).
- 10–15×
more likely to convert: inbound calls versus web leads.
- 47%
of mobile searchers say they would explore other brands if a business has no phone number to call.
What could missed calls cost you?
Potential revenue walking away each year
Missed calls × customer value × 52 weeks. An illustration from your inputs, not a measurement or forecast.
What you get
An instant website customer experience audit that shows what helps customers reach you.
Prioritized fixes
Up to 3 practical improvements, each from a different CX area.
Supporting evidence
See what we found, where we found it and when it was checked.
How it works
From your website to AI phone mystery shopping and practical next steps.
- 01
Enter a site
No email or phone number required.
- 02
Follow the audit
See the current phase as we check public paths and prepare your results.
- 03
Unlock your live AI phone test
Get instant website grades, then send our AI mystery caller to phone your business like a real customer and hear what your callers hear.
CX areas
A lead capture & speed-to-lead check across the moments that shape whether a customer makes contact.
Finding the phone number
Can customers find your number?
We check whether a phone number is published and how many clicks it takes to reach it.
Mobile contact
Can someone call from their phone?
We check tap-to-call links and mobile responsiveness so visitors can reach you on the go.
Form friction
How much work is an inquiry?
We check the path to your form, required fields and barriers that may stop an inquiry.
Channels offered
Can customers use their preferred channel?
We look for email, text, chat and booking options without contacting the business.
Listing consistency
Will search send people to the right place?
We compare your website and matching listing contact details for consistency.
Contact-path accessibility
Can people use your contact controls?
Automated checks flag common label, contrast and touch-target issues; they do not determine compliance.
Site speed
Will visitors wait for your page?
We assess available loading and response measurements that can affect the path to contact.
Live phone experience
What happens when a customer actually calls?
Want the full picture? Authorize one free AI mystery call to test your phone tree, hold time, and whether a real person answers and can help.
How the phone test works →Evidence and sources
A result says what was seen—and what was not.
Findings describe the pages and sources we could check on the dates shown. Missing evidence is shown as Not visible; it is not treated as a failed check.
Public surfaces only
FAQ
What this snapshot does—and does not—measure.
Does the website check contact the business?
No. It reads public pages and detects contact options without using them. You can separately request an optional phone test after an eligible website check.
What does the optional phone test involve?
After an eligible website check, you can separately request one recorded AI phone call to a number published on the business's website. You must be authorized to act for the business and review the phone-test agreement. We ask for your name, business email and state. We send a confirmation email with a withdrawal link, then a result or failure email. The recording is kept with no time limit. When a recording is available, the result email includes a private recording link that expires after 15 minutes. Share that link only with people you want to hear the recording.
Why can an area say “Not visible”?
An area needs enough observed applicable evidence before it can show a grade. Missing data is never scored as a failure.
What happens after my free audit?
Your report stays available without submitting contact details. You can optionally ask MEO Advisors to discuss it. This only records a contact request and notifies our team; it does not start another audit. The optional phone test has its own separate agreement.
How does MEO Advisors help fix the conversion leaks found in the audit?
MEO Advisors designs and deploys AI voice receptionists, always-on AI chat and SMS concierges, instant self-scheduling, and automated speed-to-lead workflows so every website visitor and inbound caller gets an immediate, helpful response.
What is the difference between a technical SEO tool and a Customer Experience (CX) audit?
A technical SEO tool checks search crawler tags and page markup. A MEO Advisors Customer Experience (CX) audit tests whether a real buyer can actually find your phone number, tap to call on mobile, submit a low-friction inquiry form, engage via AI chat or SMS, book an appointment online, and reach a helpful person or AI receptionist when calling your phone line.
Ready to see the customer path?
Run your free instant CX audit.
Start with a website or business name, or read how MEO scores the public customer path.