Head-to-head comparison
the npd group vs better, inc.
better, inc. leads by 10 points on AI adoption score.
the npd group
Stage: Early
Key opportunity: Leverage generative AI to automate the synthesis of disparate retail point-of-sale, consumer panel, and social sentiment data into predictive, narrative-driven market insights for clients.
Top use cases
- Automated Insight Generation — Use NLP and generative AI to analyze earnings calls, social media, and sales data to auto-generate trend reports and pre…
- Predictive Demand Forecasting — Apply machine learning models to historical sales and external data (e.g., weather, events) to forecast product demand a…
- Anomaly Detection in Retail Data — Implement AI to continuously monitor point-of-sale feeds for unusual patterns, identifying emerging trends or data quali…
better, inc.
Stage: Mid
Key opportunity: Leveraging generative AI to automate survey analysis and generate real-time consumer insights dashboards, reducing time-to-insight by 80%.
Top use cases
- Automated Survey Coding — Use NLP to categorize open-ended responses and detect sentiment, cutting manual analysis time by 70%.
- Predictive Consumer Behavior — Build ML models to forecast purchase intent and churn, enabling clients to optimize targeting and boost ROI.
- AI Report Generation — Deploy LLMs to draft research reports and executive summaries from raw data, reducing turnaround from days to hours.
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