Head-to-head comparison
Research Now vs iri
iri leads by 20 points on AI adoption score.
Research Now
Stage: Nascent
Top use cases
- Autonomous Survey Programming and Logic Validation Agents — Market research firms face significant labor bottlenecks during the survey setup phase. Manual programming is prone to h…
- Real-time Panelist Engagement and Retention Agents — Maintaining a healthy panel of 11 million members requires constant, personalized communication to prevent churn and ens…
- Automated Data Cleaning and Fraud Detection Agents — Data integrity is the bedrock of market research. As the volume of data grows, manual cleaning becomes impossible, and t…
iri
Stage: Mid
Key opportunity: Deploying AI-driven predictive analytics and generative AI to automate insight generation from disparate retail and consumer data, dramatically reducing time-to-insight for CPG clients.
Top use cases
- Automated Market Mix Modeling — AI models continuously analyze sales, pricing, and promotion data to optimize marketing spend allocation and predict ROI…
- Synthetic Data Generation — Generate synthetic consumer panels and store-level data to fill coverage gaps, enhance model training, and simulate mark…
- Natural Language Insight Summarization — Use LLMs to automatically scan earnings calls, social media, and news, summarizing key trends and sentiment for client c…
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