Head-to-head comparison
m3 global research vs iri
iri leads by 13 points on AI adoption score.
m3 global research
Stage: Early
Key opportunity: Deploy AI-driven survey programming and adaptive sampling to reduce fielding time by 40% while improving panelist engagement and data quality for healthcare clients.
Top use cases
- AI Survey Programming Assistant — Use LLMs to auto-generate survey drafts from client briefs, reducing programmer hours by 50% and accelerating project ki…
- Adaptive Sampling & Quota Management — ML models predict panelist response likelihood in real time, dynamically adjusting invites to hit quotas faster and chea…
- Automated Open-End Coding — NLP models classify and theme verbatim responses instantly, cutting analysis time from days to minutes for tracking stud…
iri
Stage: Mid
Key opportunity: Deploying AI-driven predictive analytics and generative AI to automate insight generation from disparate retail and consumer data, dramatically reducing time-to-insight for CPG clients.
Top use cases
- Automated Market Mix Modeling — AI models continuously analyze sales, pricing, and promotion data to optimize marketing spend allocation and predict ROI…
- Synthetic Data Generation — Generate synthetic consumer panels and store-level data to fill coverage gaps, enhance model training, and simulate mark…
- Natural Language Insight Summarization — Use LLMs to automatically scan earnings calls, social media, and news, summarizing key trends and sentiment for client c…
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