Head-to-head comparison
m3 global research vs better, inc.
better, inc. leads by 13 points on AI adoption score.
m3 global research
Stage: Early
Key opportunity: Deploy AI-driven survey programming and adaptive sampling to reduce fielding time by 40% while improving panelist engagement and data quality for healthcare clients.
Top use cases
- AI Survey Programming Assistant — Use LLMs to auto-generate survey drafts from client briefs, reducing programmer hours by 50% and accelerating project ki…
- Adaptive Sampling & Quota Management — ML models predict panelist response likelihood in real time, dynamically adjusting invites to hit quotas faster and chea…
- Automated Open-End Coding — NLP models classify and theme verbatim responses instantly, cutting analysis time from days to minutes for tracking stud…
better, inc.
Stage: Mid
Key opportunity: Leveraging generative AI to automate survey analysis and generate real-time consumer insights dashboards, reducing time-to-insight by 80%.
Top use cases
- Automated Survey Coding — Use NLP to categorize open-ended responses and detect sentiment, cutting manual analysis time by 70%.
- Predictive Consumer Behavior — Build ML models to forecast purchase intent and churn, enabling clients to optimize targeting and boost ROI.
- AI Report Generation — Deploy LLMs to draft research reports and executive summaries from raw data, reducing turnaround from days to hours.
Want a private comparison report?
We'll benchmark your company against up to 5 peers with a detailed AI adoption assessment.
Request report →