Head-to-head comparison
ipsos asi vs iri
iri leads by 13 points on AI adoption score.
ipsos asi
Stage: Early
Key opportunity: Leverage generative AI to automate the analysis of qualitative survey responses and video ad testing, reducing report turnaround time by 70% while uncovering deeper emotional sentiment patterns.
Top use cases
- Automated Qualitative Response Coding — Use LLMs to instantly categorize and theme thousands of open-ended survey responses, replacing manual analyst coding and…
- AI-Powered Video Ad Testing — Apply computer vision and sentiment analysis to facial coding in video ad tests, automatically detecting emotional engag…
- Synthetic Respondent Generation — Create AI-simulated target audiences to pre-test ad concepts before fielding expensive live surveys, enabling rapid crea…
iri
Stage: Mid
Key opportunity: Deploying AI-driven predictive analytics and generative AI to automate insight generation from disparate retail and consumer data, dramatically reducing time-to-insight for CPG clients.
Top use cases
- Automated Market Mix Modeling — AI models continuously analyze sales, pricing, and promotion data to optimize marketing spend allocation and predict ROI…
- Synthetic Data Generation — Generate synthetic consumer panels and store-level data to fill coverage gaps, enhance model training, and simulate mark…
- Natural Language Insight Summarization — Use LLMs to automatically scan earnings calls, social media, and news, summarizing key trends and sentiment for client c…
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