Head-to-head comparison
national research group vs iri
iri leads by 7 points on AI adoption score.
national research group
Stage: Early
Key opportunity: Deploy generative AI to automate qualitative coding and survey analysis, slashing project turnaround from weeks to hours and enabling real-time, scalable consumer insights.
Top use cases
- Automated Survey Analysis — Use LLMs to instantly categorize open-ended responses, detect themes, and generate summary narratives, cutting analysis …
- Synthetic Respondent Panels — Generate AI-based synthetic consumers that mimic target demographics for rapid, low-cost concept testing and early-stage…
- Real-Time Brand Tracking — Ingest social, search, and news data into an AI engine to provide daily brand health metrics and anomaly alerts for clie…
iri
Stage: Mid
Key opportunity: Deploying AI-driven predictive analytics and generative AI to automate insight generation from disparate retail and consumer data, dramatically reducing time-to-insight for CPG clients.
Top use cases
- Automated Market Mix Modeling — AI models continuously analyze sales, pricing, and promotion data to optimize marketing spend allocation and predict ROI…
- Synthetic Data Generation — Generate synthetic consumer panels and store-level data to fill coverage gaps, enhance model training, and simulate mark…
- Natural Language Insight Summarization — Use LLMs to automatically scan earnings calls, social media, and news, summarizing key trends and sentiment for client c…
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