Head-to-head comparison
ipsos in us vs iri
iri leads by 10 points on AI adoption score.
ipsos in us
Stage: Early
Key opportunity: Deploying generative AI to automate survey design, open-ended response analysis, and report generation can drastically reduce project turnaround times and costs while uncovering deeper insights from qualitative data.
Top use cases
- Automated Qualitative Analysis — Use NLP and LLMs to code, theme, and summarize thousands of open-ended survey responses in minutes, replacing weeks of m…
- Predictive Market Modeling — Apply machine learning to historical research data to build models that predict consumer behavior, product success, or b…
- AI-Augmented Survey Design — Leverage generative AI to draft survey questions, suggest optimal structures to reduce bias, and generate simulated resp…
iri
Stage: Mid
Key opportunity: Deploying AI-driven predictive analytics and generative AI to automate insight generation from disparate retail and consumer data, dramatically reducing time-to-insight for CPG clients.
Top use cases
- Automated Market Mix Modeling — AI models continuously analyze sales, pricing, and promotion data to optimize marketing spend allocation and predict ROI…
- Synthetic Data Generation — Generate synthetic consumer panels and store-level data to fill coverage gaps, enhance model training, and simulate mark…
- Natural Language Insight Summarization — Use LLMs to automatically scan earnings calls, social media, and news, summarizing key trends and sentiment for client c…
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