Head-to-head comparison
ipsos asi vs better, inc.
better, inc. leads by 13 points on AI adoption score.
ipsos asi
Stage: Early
Key opportunity: Leverage generative AI to automate the analysis of qualitative survey responses and video ad testing, reducing report turnaround time by 70% while uncovering deeper emotional sentiment patterns.
Top use cases
- Automated Qualitative Response Coding — Use LLMs to instantly categorize and theme thousands of open-ended survey responses, replacing manual analyst coding and…
- AI-Powered Video Ad Testing — Apply computer vision and sentiment analysis to facial coding in video ad tests, automatically detecting emotional engag…
- Synthetic Respondent Generation — Create AI-simulated target audiences to pre-test ad concepts before fielding expensive live surveys, enabling rapid crea…
better, inc.
Stage: Mid
Key opportunity: Leveraging generative AI to automate survey analysis and generate real-time consumer insights dashboards, reducing time-to-insight by 80%.
Top use cases
- Automated Survey Coding — Use NLP to categorize open-ended responses and detect sentiment, cutting manual analysis time by 70%.
- Predictive Consumer Behavior — Build ML models to forecast purchase intent and churn, enabling clients to optimize targeting and boost ROI.
- AI Report Generation — Deploy LLMs to draft research reports and executive summaries from raw data, reducing turnaround from days to hours.
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